Shopee Exits Global Markets to Focus on Southeast Asia

Shopee Exits Global Markets to Focus on Southeast Asia

Shopee is strategically retrenching, optimizing resources through layoffs and site adjustments to focus on the Southeast Asian market, aiming for profitability in 2023. Leveraging user stickiness and market advantages, Shopee is shifting from extensive growth to refined operations, adopting a long-term approach to address challenges. This presents new opportunities for cross-border e-commerce sellers as Shopee streamlines its operations and concentrates on core markets within Southeast Asia, potentially leading to more efficient and targeted support for its seller base.

12/30/2025 Logistics Industry Insights
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Vietnams Digital Media Surge Tied to Pandemic Youth Trends

Vietnams Digital Media Surge Tied to Pandemic Youth Trends

YouGov's 'Vietnam Media Outlook' report reveals that the pandemic has accelerated digital media consumption in Vietnam, with significant increases in social interaction and streaming usage. Generational differences exist in music and video consumption. Emerging formats such as radio, podcasts, and streaming are on the rise. Businesses need to pay attention to generational differences, embrace new channels, improve content quality and user experience, and strengthen social interaction.

12/30/2025 Logistics Industry Insights
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Datadriven Video Marketing Boosts Crossborder Ecommerce

Datadriven Video Marketing Boosts Crossborder Ecommerce

This article delves into the key elements of short video marketing for cross-border e-commerce. It provides data-driven growth strategies and practical guidance, covering platform selection, content creation, video length, on-screen presence, update frequency, comment interaction, data analysis, and multilingual dissemination. The aim is to help cross-border e-commerce businesses capitalize on the short video marketing trend and achieve business growth.

12/30/2025 Logistics Industry Insights
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Japans Zerocost Recruitment Strategies Gain Traction

Japans Zerocost Recruitment Strategies Gain Traction

This article provides an in-depth analysis of free Japanese recruitment channels, comparing the advantages and disadvantages of mainstream platforms such as Indeed, Kyujin Box, and Stanby. It also introduces alternative channels like Google for Jobs and Lancers. Furthermore, it reminds Chinese companies to pay attention to Japanese employment conditions, helping them find the most suitable local talent at the lowest cost. The analysis focuses on cost-effective strategies for cross-border e-commerce companies seeking to expand their teams in Japan without incurring significant recruitment expenses.

12/30/2025 Logistics Industry Insights
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Amazon Introduces Email Marketing Rules for Sellers

Amazon Introduces Email Marketing Rules for Sellers

Amazon has opened official email marketing permissions, providing sellers with a new compliant marketing channel. This article analyzes the risks of brush-ordering and limitations of traditional reviews, interprets the opportunities and challenges of email marketing, and emphasizes the importance of compliant operations to help sellers develop steadily in the Amazon marketplace. It highlights the shift towards legitimate engagement and provides insights into navigating the changing landscape of Amazon marketing while adhering to platform policies.

12/30/2025 Logistics Industry Insights
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Amazon Ads Key Strategies for New Product Launches

Amazon Ads Key Strategies for New Product Launches

This article delves into the advertising strategies for launching new products on Amazon, focusing on both automatic and manual campaigns. From a data analyst's perspective, it corrects common misconceptions and provides optimization suggestions. It emphasizes the importance of data-driven decision-making to help sellers develop more effective advertising strategies and improve the efficiency of new product launches. The goal is to empower sellers to leverage data for better campaign performance and achieve successful product introductions.

12/30/2025 Logistics Industry Insights
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Amazon Mobile SEO Guide Boosts Conversion Rates

Amazon Mobile SEO Guide Boosts Conversion Rates

This article delves into the importance of Amazon mobile SEO, comparing the differences between desktop and mobile experiences. It provides five key optimization strategies to enhance mobile conversion rates and capitalize on mobile e-commerce opportunities. These strategies include keyword optimization, image optimization, bullet point optimization, description optimization, and review management. Implementing these tactics can significantly improve your product's visibility and performance on Amazon's mobile platform, leading to increased sales and a stronger presence in the competitive mobile marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Top Seller Packable Files for Bankruptcy

Amazon Top Seller Packable Files for Bankruptcy

Top Amazon seller Packable is on the verge of bankruptcy due to failed financing, laying off over 20% of its workforce. Over-reliance on the Amazon platform, the fading pandemic dividend, a capital winter, and a strategic error of prioritizing expansion over profits are the main reasons for its downfall. This case serves as a warning to cross-border e-commerce sellers, highlighting the need for diversified channels, improved profitability, and optimized operating models. They need to focus on building sustainable businesses rather than chasing rapid growth.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Urged to Focus on Account Health Compliance

Amazon Sellers Urged to Focus on Account Health Compliance

Amazon's account performance rules are updated, making compliant operations crucial. The new rules emphasize account health scores, with severe penalties for violations. Sellers must deeply understand platform rules, prioritize product quality and intellectual property protection, standardize advertising, actively address customer complaints, and establish robust risk management mechanisms. Adhering to a long-term vision is essential for success in the Amazon marketplace. Staying updated with policy changes and proactively addressing potential issues are key to maintaining a healthy account and avoiding suspensions.

12/30/2025 Logistics Industry Insights
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Pinterest Drives Instagram Growth for Brands

Pinterest Drives Instagram Growth for Brands

Effectively boost Instagram traffic and followers, achieving social media marketing goals, by leveraging Pinterest claimed accounts, content optimization, SEO, and cross-promoting videos and stories. This strategy focuses on utilizing Pinterest's visual discovery platform to drive targeted traffic to Instagram. Optimize Pinterest profiles and pins with relevant keywords and engaging visuals. Cross-promotion of Instagram content on Pinterest, particularly videos and stories, can further enhance visibility and attract a wider audience. This integrated approach maximizes the impact of both platforms for overall social media success.

12/30/2025 Logistics Industry Insights
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